Brand Overseas Expansion

2025 is a challenging year for Zhongli. With domestic demand and profits continuing to decline, Zhongli has begun to formulate a strategic deployment for the Upper Fork brand overseas expansion, first based on the three major markets in Southeast Asia, Indonesia, Malaysia and Thailand.

In 2025, a joint venture company is planned to be established in Malaysia, and casting production, welding and assembly will be completed in Malaysia. This decision is not only based in Southeast Asia, but more importantly, it is aimed at global exports.

The chairman of the group and the general manager of foreign trade have visited and reached preliminary intention agreements with partners in Malaysia, Thailand and Indonesia for many times, and started the work of branches in Malaysia and Thailand first. Various preparations are underway.

It is expected that the Malaysian branch will be established in April 2025, the Thai branch will be established in May 2025, and the Indonesian branch will be established in June 2025. This has laid a solid foundation for Zhongli to export to the European and American forklift markets.